"“The big challenge for non-profits is that they don’t get the donor info from the cell companies — the non-profit just gets a check from their text donation provider 30 to 90 days after folks make the donations,” said Lucy Bernholtz, principal author of the Disrupting Philanthropy: Technology and the Future Social Sector report. “This is problematic; as knowing who the donors are and being able to keep in touch with them is as important as the donation. Ironically, many donors will love text donations because they keep the donor’s information anonymous.”"
Friday, February 5, 2010
5 Real Challenges For Non-Profit Texting Campaigns
5 Real Challenges For Non-Profit Texting Campaigns
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment