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Wednesday, January 27, 2010

Social Media Monitoring and Engagement – Radian6

Social Media Monitoring and Engagement – Radian6
"Bigger than TV? Social Media's Power Shift

Social media is changing business, fundamentally. Everything from communication to personal interactions and the very culture of organizations is shifting as a result, making social media potentially the biggest change in business communication since the introduction of mass media. Radian6's CEO Marcel Lebrun riffs on the new notions of how the medium and the message are working together more powerfully than ever before."


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